Optimal image mix cues and their impacts on consumers' purchase intention
Year of publication: |
2020
|
---|---|
Authors: | Souiden, Nizar ; Amara, Nabil ; Chaouali, Walid |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-12
|
Subject: | Brand image | Corporate image | Country-of-origin image | fsQCA | Purchase intention | Markenimage | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin |
-
Majid, Kashef A., (2017)
-
Overcoming country-of-origin image constraints on hiring : the moderating role of CSR
Hong, Gahye, (2017)
-
Haryanto, Budhi, (2022)
- More ...
-
Mobile banking adoption : a systematic review
Souiden, Nizar, (2020)
-
Chaouali, Walid, (2020)
-
Chaouali, Walid, (2016)
- More ...