Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
Chung-Yuan Dye
Year of publication: |
2020
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Authors: | Dye, Chung-Yuan |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 283.2020, 2 (1.6.), p. 576-587
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Subject: | Advertising effort | Freshness index | Goodwill | Pricing | Psychic stock | Lagerhaltungsmodell | Inventory model | Theorie | Theory | Werbung | Advertising | Preismanagement | Pricing strategy |
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