Pricing decisions for three-echelon supply chain with advertising and quality effort-dependent fuzzy demand
Year of publication: |
2019
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Authors: | Gupta, Rohit ; Biswas, Indranil ; Kumar, Sushil |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 57.2019, 9, p. 2715-2731
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Subject: | advertising effort | fuzzy demand | game theory | power relationship | Pricing decisions | quality effort | Preismanagement | Pricing strategy | Fuzzy-Set-Theorie | Fuzzy sets | Werbung | Advertising | Lieferkette | Supply chain | Spieltheorie | Game theory | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Lagerhaltungsmodell | Inventory model |
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