Optimal marketing for really new products : using a consumer perspective to improve communications
Year of publication: |
2012
|
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Authors: | Hoeffler, Steve ; Herzenstein, Michal |
Published in: |
Cracking the code : leveraging consumer psychology to drive profitability. - Armonk, NY [u.a.] : M.E. Sharpe, ISBN 0-7656-2964-X. - 2012, p. 21-44
|
Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Lernprozess | Learning process | Kundenzufriedenheit | Customer satisfaction |
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