Optimal marketing strategies for a customer data intermediary
Joseph Pancras and K. Sudhir
| Year of publication: |
2007
|
|---|---|
| Authors: | Pancras, Joseph ; Sudhir, K. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 560-578
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569717