Optimal marketing strategies for competing new ventures in a nascent industry
Year of publication: |
2010
|
---|---|
Authors: | Angelis, John N. ; Lévesque, Moren |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 11.2010, 1, p. 109-135
|
Subject: | Unternehmensgründung | Business start-up | Unternehmenswachstum | Firm growth | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Wettbewerb | Competition | Spieltheorie | Game theory |
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