Optimal marketing strategy: A decision-making with ANP and TOPSIS
Year of publication: |
2010
|
---|---|
Authors: | Wu, Cheng-Shiung ; Lin, Chin-Tsai ; Lee, Chuan |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 127.2010, 1, p. 190-197
|
Saved in:
Saved in favorites
Similar items by person
-
Optimal marketing strategy: A decision-making with ANP and TOPSIS
Wu, Cheng-Shiung, (2010)
-
FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
LIN, CHIN-TSAI, (2010)
-
Optimal marketing strategy : a decision-making with ANP and TOPSIS
Wu, Cheng-shiung, (2010)
- More ...