Optimal media allocation decisions for generic advertisers
Henry W. Kinnucan and Maria Thomas
| Year of publication: |
1997
|
|---|---|
| Authors: | Kinnucan, Henry W. |
| Other Persons: | Thomas, Maria (contributor) |
| Published in: |
Journal of agricultural economics. - Oxford : Wiley-Blackwell, ISSN 0021-857X, ZDB-ID 410345-2. - Vol. 48.1997, 3, p. 425-441
|
| Subject: | Theorie | Theory | Landwirtschaftliche Betriebslehre | Farm management |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001227928