Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State
Diansheng Dong, Todd M. Schmit, and Harry M. Kaiser
Year of publication: |
2007
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Authors: | Dong, Diansheng ; Schmit, Todd M. ; Kaiser, Harry M. |
Published in: |
Agricultural and resource economics review : ARER. - Newark, Del, ISSN 1068-2805, ZDB-ID 11999251. - Vol. 36.2007, 2, p. 253-266
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