Optimal merchandise selection strategy in e-store promotional webpage : a topsis based approach
Ling Zhu (School of Economics and Management, Tongji University, Shanghai, China and School of Information, Zhejiang University of Finance and Economics, Hangzhou, China), Jie Lin (School of Economics and Management, Tongji University, Shanghai, China)
| Year of publication: |
April-June 2016
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| Authors: | Zhu, Ling ; Lin, Jie |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 2, p. 1-15
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| Subject: | Cross Selling | Customer Sentiment | EPR Model | Extended Genetic Algorithm | TOPSIS | Evolutionärer Algorithmus | Evolutionary algorithm | Verkauf | Selling | Emotion |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2016040101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515188