Optimal pricing and delayed incentives in a heterogeneous consumer market
Year of publication: |
2008
|
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Authors: | Khouja, Moutaz ; Robbins, Stephanie S. ; Rajagopalan, Hari K. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 7.2008, 1, p. 85-105
|
Subject: | Rabatt | Rebate | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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