Optimal pricing in social networks considering reference price effect
Yongrui Duan, Yixuan Feng
| Year of publication: |
2021
|
|---|---|
| Authors: | Duan, Yongrui ; Feng, Yixuan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-12
|
| Subject: | Network effects | Pricing | Reference price | Social networks | Soziales Netzwerk | Social network | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Social Web | Social web | Netzwerkökonomik | Network economics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102527 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581873