Pricing strategies of two-sided platforms considering privacy concerns
Year of publication: |
2022
|
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Authors: | Duan, Yongrui ; Liu, Peng ; Feng, Yixuan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-14
|
Subject: | Network externalities | Online advertising | Pricing | Privacy concerns | Two-sided platform | Netzwerkökonomik | Network economics | Preismanagement | Pricing strategy | Datenschutz | Data protection | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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