Decomposing the effects of online customer reviews on brand, price, and product attributes
Daniel S. Kostyra, Jochen Reiner, Martin Natter, Daniel Klapper
| Year of publication: |
March 2016
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| Authors: | Kostyra, Daniel ; Reiner, Jochen ; Natter, Martin ; Klapper, Daniel |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 11-26
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| Subject: | Online customer reviews | Choice-based conjoint experiment | Brand management | Pricing | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Conjoint-Analyse | Conjoint analysis | Online-Handel | Online retailing | Markenführung | Markenartikel | Brand | Preismanagement | Pricing strategy | Markenimage | Brand image | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2014.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490792