Optimal pricing strategy for hotels when online travel agencies use customer cash backs : a game-theoretic approach
Year of publication: |
February 2016
|
---|---|
Authors: | Guo, Xiaolong ; Ling, Liuyi ; Gao, Zhiyong |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 1, p. 66-77
|
Subject: | online marketing | online travel agencies | hotel pricing | cash back | supply chain coordination | Reisevermittler | Travel agency | Preismanagement | Pricing strategy | Hotellerie | Hotel industry | Electronic Commerce | E-commerce | Spieltheorie | Game theory | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
-
Guo, Xiaolong, (2014)
-
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun, (2017)
-
Ling, Liuyi, (2014)
- More ...
-
Optimal pricing strategy of hotel for long-term stay
Ling, Liuyi, (2012)
-
Guo, Xiaolong, (2013)
-
Guo, Xiaolong, (2016)
- More ...