Optimal product line design when consumers exhibit choice set-dependent preferences
Year of publication: |
2009
|
---|---|
Authors: | Orhun, A. Yeşim |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 5, p. 868-886
|
Subject: | Fertigungsprogramm | Master production schedule | Präferenztheorie | Theory of preferences |
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