Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
Year of publication: |
2010
|
---|---|
Authors: | Kornish, Laura J. ; Li, Qiuping |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 1, p. 108-121
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | word of mouth | reward programs | pricing |
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