Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures
Year of publication: |
2007
|
---|---|
Authors: | Schmit, Todd M. ; Kaiser, Harry M. |
Published in: |
Journal of Agricultural and Applied Economics. - Southern Agricultural Economics Association - SAEA. - Vol. 39.2007, 01
|
Publisher: |
Southern Agricultural Economics Association - SAEA |
Subject: | dairy | generic advertising | optimal seasonal allocation | Livestock Production/Industries | Marketing |
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