Optimal sequential releasing strategy for software products in the presence of word-of-mouth and requirements uncertainty
Yu Wang, Minqiang Li, Haiyang Feng, Nan Feng
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Yu ; Li, Minqiang ; Feng, Haiyang ; Feng, Nan |
| Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 20.2019, 3, p. 153-174
|
| Subject: | Software products | Sequential releasing strategy | Pricing strategy | Quality design strategy | Word-of-mouth | Requirements uncertainty | Preismanagement | Software | Virales Marketing | Viral marketing | Softwareentwicklung | Software development | Theorie | Theory | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-018-0296-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110229