Optimal software free trial strategy : the impact of network externalities and consumer uncertainty
Year of publication: |
2012
|
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Authors: | Cheng, Hsing Kenneth ; Liu, Yipeng |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 2, p. 488-504
|
Subject: | Softwareindustrie | Software industry | Marketingmanagement | Marketing management | Software | Erfahrungsgüter | Experience goods | Netzwerkökonomik | Network economics |
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