Optimal strategy models to maximise revenues in online auctions with 'buy it now'
Year of publication: |
2009
|
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Authors: | Zhou, Jing ; Lv, Hao ; Yang, Hui |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 3.2009, 4, p. 393-407
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Subject: | Internet-Auktion | Online auction | Auktionstheorie | Auction theory | Ungleichgewichtsökonomie | Disequilibrium economics | Revenue-Management | Revenue management | Risikoneutralität | Risk neutrality | Theorie | Theory |
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