Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments
Year of publication: |
2015
|
---|---|
Authors: | Hariharan, Vijay Ganesh |
Other Persons: | Talukdar, Debabrata (contributor) ; Kwon, Changhyun (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Werbung | Advertising | Produktentwicklung | New product development | Marktsegmentierung | Market segmentation | Theorie | Theory |
Extent: | 1 Online-Ressource (30 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, 32 (3), Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 26, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2555682 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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