Optimierung des Einsatzes des Neuromarketings in der Business-to-Business-Kommunikation im deutschen Mobilfunkmarkt
Nina Brökelschen; Peter M. Runia
| Year of publication: |
[2015] ; 1. Aufl
|
|---|---|
| Authors: | Brökelschen, Nina ; Runia, Peter |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Neuromarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 103 S. graph. Darst. 29.7 cm x 21 cm, 346 g |
|---|---|
| Series: | Marketing in Theorie und Praxis : Beiträge zur angewandten Marketingforschung und -konzeption. - Norderstedt : Books on Demand, ZDB-ID 2842790-7. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7386-5603-0 ; 978-3-7386-5603-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401350