Optimising e-marketing criteria for customer communication in food and drink sector in Greece
Year of publication: |
2012
|
---|---|
Authors: | Tsekouropoulos, G. ; Andreopoulou, Z. ; Seretakis, A. ; Koutroumanidis, T. ; Manos, Basil |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 9.2012, 1, p. 1-25
|
Subject: | Ernährungsindustrie | Food industry | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Griechenland | Greece |
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