Using reader preferences to optimize news content : a method and a case study
Year of publication: |
2014
|
---|---|
Authors: | Kanuri, Vamsi K. ; Thorson, Esther ; Mantrala, Murali K. |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 16.2014, 2, p. 55-75
|
Subject: | Conjoint-Analyse | Conjoint analysis | Lesen | Reading | Zeitung | Newspaper | USA | United States |
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