Optimizing Television Program Schedules Using Choice Modeling
Year of publication: |
2001
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Authors: | Danaher, Peter J. ; Mawhinney, Donald F. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 3, p. 298-312
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Saved in:
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