Organizational antecedents to and consequences of service business orientations in manufacturing companies
| Year of publication: |
2008
|
|---|---|
| Authors: | Antioco, Michael ; Moenaert, Rudy K. ; Lindgreen, Adam ; Wetzels, Martin G.M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 3, p. 337-358
|