Organizational buying behaviour : purchasing and marketing management implications
Stephen T. Parkinson and Michael J. Baker with K. Moller on behalf of the IBB Group
| Year of publication: |
1986
|
|---|---|
| Authors: | Parkinson, Stephen T. ; Baker, Michael John |
| Publisher: |
London : Macmillan |
| Subject: | Organisation | Kaufverhalten | Marketing | Verbraucherverband |
| Extent: | XIV, 271 S. : garph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-39351-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004661087