Organizational buying behaviour : purchasing and marketing management implications
Year of publication: |
1986
|
---|---|
Authors: | Parkinson, Stephen T. |
Other Persons: | Baker, Michael J. (contributor) ; Moller, K. (contributor) |
Publisher: |
London : Macmillan |
Subject: | Absatzorganisation | Einkauf | Organisation | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [external.dandelon.com] |
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