Organizational herding in advertising spending disclosures : evidence and mechanisms
Year of publication: |
2021
|
---|---|
Authors: | Shi, Huanhuan ; Grewal, Rajdeep ; Sridhar, Shrihari |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 3, p. 515-538
|
Subject: | advertising spending | financial markets | herding | product markets | voluntary disclosure | Werbung | Advertising | Herdenverhalten | Herding | Unternehmenspublizität | Corporate disclosure | Finanzmarkt | Financial market | Auskunftspflicht | Disclosure regulation |
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