The role of cultural intelligence in marketing adaptation and export performance
Year of publication: |
2013
|
---|---|
Authors: | Magnusson, Peter ; Westjohn, Stanford A. ; Semenov, Alexey V. ; Randrianasolo, Arilova A. ; Zdravkovic, Srdan |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 4, p. 44-61
|
Subject: | marketing-mix adaptation | export performance | exporting | cultural intelligence | Export | Internationales Marketing | International marketing |
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