Do organizational personification and personality matter? : the effect of interaction and conversational tone on relationship quality in social media
Kang Hoon Sung and Sora Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Sung, Kang Hoon ; Kim, Sora |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 58.2021, 4, p. 582-606
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| Subject: | personification | interaction | conversational tone | relationship quality | personality | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488418796631 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607290