Organizing for solutions: systems seller vs. systems integrator
Year of publication: |
2007
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Authors: | Davies, Andrew ; Brady, Tim ; Hobday, Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 2, p. 183-193
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Subject: | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model |
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