Orientation vers le marche, performance et activites de recherche marketing
Jean-Emile Denis, Sandor Czellar, Stéphane Graber
| Year of publication: |
2001
|
|---|---|
| Authors: | Denis, Jean-Emile ; Czellar, Sandor ; Graber, Stéphane |
| Publisher: |
Geneve : Univ., Ecole des Hautes Etudes Commerciales |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Schweiz | Switzerland |
| Extent: | 20 Bl |
|---|---|
| Series: | Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève. - Genève, ZDB-ID 2205685-3. - Vol. 2001.01 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Notes: | Internetausg.: http://hec.info.unige.ch/recherche/2001-01.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001594582