Orientierungshilfe für Schatzsucher
Year of publication: |
2010
|
---|---|
Authors: | Kopka, Udo ; Nordheider, Taro ; Prittwitz-Schlögl, Florian |
Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 1447507-8. - 2010, 1, p. 34-39
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Internationaler Markteintritt | International market entry | Mittlerer Osten | Middle East | Afrika | Africa |
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