OTT platforms resilience to COVID-19 : a study of business strategies and consumer media consumption in India
Year of publication: |
2023
|
---|---|
Authors: | Sharma, Kavita ; Lulandala, Emmanuel Elioth |
Published in: |
International journal of organizational analysis. - Bradford : Emerald, ISSN 1758-8561, ZDB-ID 2435914-2. - Vol. 31.2023, 1, p. 63-90
|
Subject: | Business strategy | Consumer behaviour | COVID-19 resilience | OTT platforms | Situational factors | Konsumentenverhalten | Coronavirus | Indien | India | Strategisches Management | Strategic management | Coping-Strategie | Coping strategy |
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