Out-of-stock situations within retail shops : influential factors and customer reaction patterns
by Roland Helm and Wolfgang Stölzle
| Year of publication: |
2007
|
|---|---|
| Authors: | Helm, Roland ; Stölzle, Wolfgang |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 5.2007, p. 64-82
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| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Versorgung | Supply situation | Category Management | Category management | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003747244