Outsourcing of customer relationship management : implications for customer satisfaction
Year of publication: |
2013
|
---|---|
Authors: | Graf, Michael ; Schlegelmilch, Bodo B. ; Mudambi, Susan M. ; Tallman, Stephen B. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 1, p. 68-81
|
Subject: | Beziehungsmarketing | Relationship marketing | Outsourcing | Kundenzufriedenheit | Customer satisfaction | Transaktionskosten | Transaction costs |
-
Kim, Yeong Gug, (2009)
-
A study on e-CRM implementation and e-loyalty at different stages of transaction cycle
Alhaiou, Talhat, (2012)
-
Customer-specific adaptation by providers and their perception of 3PL-relationship success
Large, Rudolf, (2011)
- More ...
-
Outsourcing of customer relationship management: implications for customer satisfaction
Graf, Michael, (2013)
-
The outsourcing of IT-enabled business processes: A conceptual model of the location decision
Graf, Michael, (2005)
-
Make, buy or ally? : theoretical perspectives on knowledge process outsourcing through alliances
Mudambi, Susan M., (2010)
- More ...