Over, out, but present: recalling former sponsorships
Year of publication: |
2017
|
---|---|
Authors: | Edeling, Alexander ; Hattula, Stefan ; Bornemann, Torsten |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 7/8, p. 1286-1307
|
Publisher: |
Emerald Publishing Limited |
Subject: | Sports | Sponsorship | Marketing management | Memory | Regression analysis |
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