Over-the-counter drug consumption : how consumers deviate from label instructions
Year of publication: |
2024
|
---|---|
Authors: | Kaufman, David W. ; Shiffman, Saul ; Arora, Neeraj |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 3, p. 430-450
|
Subject: | structural model | consumption dynamics | hierarchical Bayes | online diary | drug label | panel data | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Panel | Panel study | Drogenkonsum | Drug consumption | Konsumtheorie | Consumption theory | Privater Konsum | Private consumption | Arzneimittel | Pharmaceuticals | Schätzung | Estimation |
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