Overall corporate strategies for new product programs
Year of publication: |
1985
|
---|---|
Authors: | Cooper, Robert G. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 14.1985, 3, p. 174-193
|
Subject: | Innovation | Marketingmanagement | Marketing management |
-
Gwanyebit Kehbila, Anderson, (2021)
-
Liu, Jiahua, (2024)
-
Barei, Fereshteh, (2014)
- More ...
-
Rüdiger, Mathias, (1997)
-
Accelerating innovation : Some lessons from the pandemic
Cooper, Robert G., (2021)
-
New products : the key factors in success
Cooper, Robert G., (1990)
- More ...