Overcoming skepticism towards cause related claims: the case of Norway
Year of publication: |
2009
|
---|---|
Authors: | Singh, Sangeeta ; Kristensen, Lene ; Villaseñor, Erika |
Other Persons: | Chao, Paul (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 26.2009, 3, p. 312-326
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cause marketing | Consumer behaviour | Advertising | Norway |
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