Overpredicting and underprofiting in pricing decisions
Year of publication: |
2012
|
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Authors: | Shen, Luxi ; Hsee, Christopher K. ; Wu, Qingsheng ; Tsai, Claire I. |
Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 227719-0. - Vol. 25.2012, 5, p. 512-521
|
Subject: | Entscheidung | Decision | Preistheorie | Price theory | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Bewertung | Evaluation |
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