Overview of the brand journey and opportunities for future studies
Year of publication: |
2023
|
---|---|
Authors: | Loureiro, Sandra Maria Correia |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 2, p. 179-206
|
Subject: | Brand | Identification | Connection | Symbolism | Integration | Behavioral |
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