Ownership of business relationships : empirical investigations in business-to-business environments
Manuel Franz Heerde, M.Sc. ; Erstgutachter: Prof. Dr. Björn Ivens (Otto-Friedrich-Universität), Zweitgutachter: Prof. Dr. Alexander Leischnig (Queen Mary University of London), Drittgutachter: Prof. Dr. Alexander Haas (Justus-Liebig-Universität Gießen)
| Year of publication: |
2020
|
|---|---|
| Authors: | Heerde, Manuel |
| Other Persons: | Ivens, Björn Sven (degree supervisor) ; Leischnig, Alexander (degree supervisor) ; Haas, Alexander (degree supervisor) |
| Institutions: | Universität Bamberg <1979-1988> (degree granting) |
| Publisher: |
Bamberg |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Psychologie | Psychology | Geschäftsverbindung | Empirische Forschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 188 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Otto-Friedrich-Universität Bamberg, 2020 |
| Notes: | Literaturverzeichnis: Seite 151-188 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392534