Package design and consumer memory
Year of publication: |
2010
|
---|---|
Authors: | Hanzaee, Kambiz Heidarzadeh ; Sheikhi, Sara |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 6.2010, 2, p. 165-183
|
Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenimage | Brand image | Islamische Staaten | Islamic countries |
-
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca, (2009)
-
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca, (2009)
-
Rompay, Thomas J. L. van, (2014)
- More ...
-
Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh, (2010)
-
Gohary, Ali, (2014)
-
Generation Y female and male decision-making styles in Iran : are they different?
Hanzaee, Kambiz Heidarzadeh, (2008)
- More ...