Packaging development : a conceptual framework for identifying new product opportunities
Christopher Simms; Paul Trott
Year of publication: |
2010
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Authors: | Simms, Christopher ; Trott, Paul |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 10.2010, 4, p. 397-415
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