Paint marketing and factors affecting the consumers' paint purchase preference from the viewpoint of paint industry members in Turkey
Year of publication: |
2022
|
---|---|
Authors: | Altun, Ozan ; Kızıl, Cevdet ; Hanişoğlu, Gülay Selvi ; Demir, Nazar |
Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 12.2022, 2, p. 67-86
|
Subject: | Marketing | Consumer | Paint | Preference | Turke | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey | Kunsthandel | Art trade |
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