Paired comparisons or sorting? : comparing web-based methods for collecting similarity data for large stimulus sets for destination image positioning
Year of publication: |
April 2017
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Authors: | Pezenka, Ilona |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 4, p. 482-495
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Subject: | destination image | sorting | paired comparison | similarity data | multidimensional scaling | city tourism | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour | Statistische Methode | Statistical method | Markenimage | Brand image |
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