Paper or electronic? Preferred and disfavored reception channels for direct marketing
Kari Elkelä
| Year of publication: |
2005
|
|---|---|
| Authors: | Elkelä, Kari |
| Published in: |
Regulatory and economic challenges in the postal and delivery sector. - Boston, Mass. [u.a.] : Kluwer Academic Publ., ISBN 1-4020-7972-9. - 2005, p. 333-354
|
| Subject: | Direktmarketing | Direct marketing | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Elektronikindustrie | Electronics industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003295998